Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference / Jay D. Lindquist, editor.

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Corporate Author:	Academy of Marketing Science. Annual Conference
Other Authors:	Lindquist, Jay D. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer, [2015]
Series:	Developments in marketing science.
Subjects:	Marketing > Congresses. Marketing. Conference papers and proceedings.