Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference / Jon M. Hawes, editor ; George B. Glisan, co-editor.

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing edu...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Corporate Author:	Academy of Marketing Science. Annual Conference
Other Authors:	Hawes, Jon M. (Jon Michael) (Editor), Glisan, George B. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer, 2015.
Series:	Developments in marketing science.
Subjects:	Marketing > Congresses. Marketing. Conference papers and proceedings.