Customer Relationship Management : Concept, Strategy, and Tools.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Kumar, V.
Other Authors:	Reinartz, Werner
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint : Springer, 2012.
Edition:	2. ed. 2012.
Series:	Springer texts in business and economics,
Subjects:	Economics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals. Economics Industrial management Marketing