Handbook of culture and consumer behavior / edited by Sharon Ng and Angela Y. Lee.

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As...

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Bibliographic Details

Other Authors:	Ng, Sharon, Lee, Angela Y.
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, [2015]
Series:	Frontiers of culture and psychology.
Subjects:	Consumer behavior > Cross-cultural studies. Consumers > Cross-cultural studies. Consumption (Economics) > Cross-cultural studies. Consumer behavior. Consumers. Consumption (Economics) Cross-cultural studies.