The Oxford handbook of pricing management [electronic resource] / edited by Özalp Özer, Robert Phillips.

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.

Bibliographic Details

Online Access:	Full Text (via Oxford Handbooks Online)
Other Authors:	Özer, Özalp, 1974-, Phillips, Robert L. (Robert Lewis), 1955-
Other title:	Pricing management.
Format:	Electronic eBook
Language:	English
Published:	Oxford : Oxford University Press, 2012.
Series:	Oxford handbooks in finance.
Subjects:	Pricing.