Psychology of the consumer and its development : an introduction / Robert C. Webb.

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Webb, Robert C.
Format:	eBook
Language:	English
Published:	New York : Kluwer Academic/Plenum Publishers, [1999]
Series:	Plenum series in adult development and aging.
Subjects:	Consumer behavior.