Psychology of the consumer and its development : an introduction / Robert C. Webb.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...
Saved in:
| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Kluwer Academic/Plenum Publishers,
[1999]
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| Series: | Plenum series in adult development and aging.
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| Subjects: |
| Summary: | An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products. |
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| Physical Description: | 1 online resource (xiii, 362 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 329-352) and index. |
| ISBN: | 9781461547631 1461547636 |
| ISSN: | 1566-709X. |
| Source of Description, Etc. Note: | Print version record. |