Psychology of the consumer and its development : an introduction / Robert C. Webb.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research ba...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Kluwer Academic/Plenum Publishers,
[1999]
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| Series: | Plenum series in adult development and aging.
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| Subjects: |
Table of Contents:
- Attention and awareness
- Inferences of organization and meaning
- Cognition, reasoning, and choosing
- Aspects of the unconscious
- Affect, emotion, and involvement
- Attitudes and persuasion
- Psychological needs
- Classical conditioning in marketing
- Operant conditioning in marketing
- Culture and family influences
- Developmental factors.