Hacking the electorate : how campaigns perceive voters / Eitan Hersh.
"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that mo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Cambridge University Press,
2015.
|
| Subjects: |
Norlin Library - Stacks
| Call Number: |
JK2281 .H46 2015
|
|---|---|
| JK2281 .H46 2015 | Available Place a Hold |