Confessions of the pricing man : how price affects everything / Hermann Simon.

The worldℓ́ℓs foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. ℗ℓ In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozen...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Simon, Hermann (Author)
Format:	eBook
Language:	English
Published:	Cham : Copernicus Books, a brand of Springer, [2015]
Subjects:	Pricing.