Confessions of the pricing man : how price affects everything / Hermann Simon.
The worldℓ́ℓs foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. ℗ℓ In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozen...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Copernicus Books, a brand of Springer,
[2015]
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| Subjects: |
Table of Contents:
- Preface: Confessions
- Chapter 1 My first painful encounters with prices
- Chapter 2 Everything revolves around price
- Chapter 3 The strange psychology of pricing
- Chapter 4 Price positioning: High or Low
- Chapter 5 Prices and profit
- Chapter 6 Prices and decisions
- Chapter 7 Price differentiation: The high art
- Chapter 8 Innovations in pricing
- Chapter 9 Pricing in crises and price wars
- Chapter 10 What the CEO needs to do.