SEA Strategic Communications : A Stakeholder Approach to Prioritize Communications Efforts. Solutions. Issue No. 5 / Romanita Matta-Barrera and Kristin E. Nafziger.

State education agencies (SEAs) are central players in initiating and leading new reform efforts. However, traditional approaches to providing public information are not adequate for producing the necessary awareness and support to implement reforms statewide and at the local level. SEAs often have...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Authors:	Matta-Barrera, Romanita, Nafziger, Kristin E. (Author)
Corporate Author:	Building State Capacity and Productivity Center
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 2013.
Subjects:	State Departments of Education. Stakeholders. Organizational Communication. Advocacy. Classification.