Understanding consumers of food products [electronic resource] / edited by Lynn Frewer and Hans van Trijp.

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of diff...

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Bibliographic Details

Online Access:	Full Text (via ScienceDirect)
Other Authors:	Frewer, Lynn, Trijp, Hans van (Johannes Cornelia Maria van)
Format:	Electronic eBook
Language:	English
Published:	Boca Raton : Cambridge : CRC ; Woodhead, 2007.
Series:	Woodhead Publishing in food science, technology, and nutrition.
Subjects:	Food preferences. Food habits. Consumer behavior. Processed foods > Marketing.