Product development [electronic resource] : a structured approach to consumer product development, design, and manufacture / Anil Mital [and others]

Design and manufacture of new products has always been a team effort; but lately the team has been expanding. No longer can companies afford to keep the product design team working in isolation from the production and manufacturing team, not to mention the financial and accounting team For today...

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Bibliographic Details

Online Access:	Full Text (via ScienceDirect)
Other Authors:	Mital, Anil
Format:	Electronic eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2008.
Subjects:	New products > Management. New products > Marketing. Strategic planning.