Doing business in India : a framework for strategic understanding / C. Lakshman.

A comprehensive look at understanding India with a strategic framework that can be readily used for doing business in this market is needed. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit into the macroeconomic context. The analytical fra...

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Bibliographic Details

Online Access:	Full Text (via ScienceDirect)
Main Author:	Lakshman, C. (Author)
Format:	Electronic eBook
Language:	English
Published:	Amsterdam, Netherlands : Elsevier, [2015]
Series:	Elsevier Asian studies series.
Subjects:	Investments, Foreign > India. International business enterprises > India. India > Commerce. Commerce. International business enterprises. Investments, Foreign. India.