Customer Integration in Industrial Innovation Projects [electronic resource]

The development of product innovations is permanently challenged by the customers' rapidly evolving demand for new products and technologies. New approaches for integrating customers into the product innovation process are required and have been exemplified in a software engineering context by...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Sandmeier, Patricia
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage, 2008.
Subjects:	New products > Management.