More than a showroom : strategies for winning back online shoppers / Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV.

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming cus...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Bachrach, Daniel G. (Author), Ogilvie, Jessica (Author), Rapp, Adam A. (Author), Calamusa, Joe (Author)
Format:	eBook
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Subjects:	Customer relations. Retail trade. Showrooms. Electronic commerce.