Advertising in the aging society : understanding representations, practitioners, and consumers in Japan / Michael Prieler, Hallym University, South Korea and Florian Kohlbacher, International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLU), PR China.

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Bibliographic Details
Main Authors:	Prieler, Michael (Author), Kohlbacher, Florian (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, [2016]
Subjects:	Advertising > Japan. Population aging > Japan. Older consumers > Japan. Consumer behavior > Japan. Advertising. Consumer behavior. Older consumers. Population aging. Japan.

Business Library - Stacks

Holdings details from Business Library - Stacks
Call Number:	HF5813.J3 P75 2016
HF5813.J3 P75 2016	Available Place a Hold