Advertising in the aging society : understanding representations, practitioners, and consumers in Japan / Michael Prieler, Hallym University, South Korea and Florian Kohlbacher, International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University (XJTLU), PR China.

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Bibliographic Details
Main Authors: Prieler, Michael (Author), Kohlbacher, Florian (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, [2016]
Subjects:

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264 1 |a Houndmills, Basingstoke, Hampshire ;  |a New York, NY :  |b Palgrave Macmillan,  |c [2016] 
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