Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

"Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P&#...

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Bibliographic Details

Main Author:	Kingsnorth, Simon (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia, PA : Kogan Page, [2016]
Edition:	1st edition.
Subjects:	Electronic commerce > Management. Internet marketing. Strategic planning.