The codes of gender : identity and performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses...

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Bibliographic Details

Online Access:	Streaming Video (via Kanopy)
Other Authors:	Alper, Loretta, Jhally, Sut, Killoy, Andrew, Morris, Scott, Rabinovitz, David, Vega, Aaron
Other title:	Identity and performance in pop culture.
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2016.
Subjects:	Advertising. Femininity in popular culture. Feminism. Gender identity in mass media. Gender. Human body in popular culture. Masculinity in popular culture. Masculinity. Media representation. Sex role in advertising. Sex role in mass media. Sex. Documentary films.