Fashion brand internationalization : opportunities and challenges / Byoungho Jin, Elena Cedrola, editors.
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their b...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[New York] :
Palgrave Macmillan,
2016.
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| Series: | Palgrave studies in practice. Global fashion brand management.
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| Subjects: |
Table of Contents:
- 1. Overview of Fashion Brand Internationalization: Theories and Trends
- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company
- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong
- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.