The Kellogg brothers : corn flake kings.
Relates the invention of the corn flake by brothers William and John Kellogg. William saw the commercial potential of the new cereal, sued his brother and won the rights to the family name. He then built a large cereal industry, and became a well-known philanthropist, while John died in obscurity. I...
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Streaming Video (via Alexander Street Press) |
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Corporate Author: | |
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Format: | Video |
Language: | English |
Published: |
New York :
A&E Television Networks,
1995.
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Series: | Global business and economics in video.
Biography. |
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