Public relations / produced by D.E. Visuals.

Covers the three broad public relations functions of event promotion, image building and image protection. Discusses the role and importance of PR in the marketing communications process. Covers common public relations activities such as preparing media kits and press releases. Case studies and curr...

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Bibliographic Details

Online Access:	Streaming Video (via Alexander Street Press)
Corporate Author:	D.E. Visuals (Firm) (Producer)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1996.
Series:	Global business and economics in video.
Subjects:	Public relations. Educational films.