J.C. Penney begging, pleading to consumers : Bentz / produced by Bloomberg.

Kristin Bentz, executive director at PMG Venture Group, examines the uphill battle J.C. Penney CEO Myron Ullman has in implementing the housewares emporium dreamed up by former CEO Ron Johnson, as well as the overall state of the retailer. She speaks on Bloomberg Television's Bloomberg Surveill...

Full description

Bibliographic Details

Online Access:	Streaming Video (via Alexander Street Press)
Corporate Author:	Bloomberg News (Firm) (Producer)
Other Authors:	Fu, Scarlet (Speaker), Keene, Tom (Speaker)
Format:	Video
Language:	English
Published:	New York : Bloomberg, 2013.
Series:	Business education in video.
Subjects:	Department stores. Retail trade. Television news programs.