Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.
Just as you can't manage what you can't measure, say Kaplan and Norton, you can't measure what you can't describe." "Providing the missing link between strategy formulation and implementation, Strategy Maps is a blueprint for describing, measuring, and aligning intangib...
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Harvard Business School Press,
©2004.
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| Subjects: |
Business Library - Stacks
| Call Number: |
LEEDS STRATEGY
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| LEEDS STRATEGY | Available Place a Hold |