Services marketing cases in emerging markets : an Asian perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...
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| Online Access: |
Full Text (via Springer) |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
[Cham] Switzerland :
Springer,
[2017]
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HD9987.A2 S48 2017
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| HD9987.A2 S48 2017 | Available |