Global innovation management.

Completely rewritten and restructured, this new edition explores in more depth how innovative ideas are identified and strategized in an increasingly globalized world. Greater significance is given to commercialized innovation, including factors such as intellectual property laws, technology accele...

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Bibliographic Details

Main Author:	Westland, J. Christopher (Author)
Format:	Book
Language:	English
Published:	London : Palgrave Macmillan, 2017. ©2017.
Edition:	2nd edition.
Subjects:	Technological innovations > Management. New products.