The PDMA handbook of new product development [electronic resource] / edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.
"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...
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| Online Access: |
Full Text (via Knovel) |
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| Other title: | Handbook of new product development. |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2005.
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| Edition: | 2nd ed. |
| Subjects: |
Internet
Full Text (via Knovel)Online
| Call Number: |
HF5415.153 .P35 2005eb
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| HF5415.153 .P35 2005eb | Available |