The PDMA handbook of new product development [electronic resource] / edited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.
"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...
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| Online Access: |
Full Text (via Knovel) |
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| Other title: | Handbook of new product development. |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2005.
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| Edition: | 2nd ed. |
| Subjects: |
| Summary: | "The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development"--Resource description page. |
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| Physical Description: | 1 online resource (xiii, 625 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 1601190506 9781601190505 9780470172483 0470172487 0471485241 9780471485247 |
| Source of Description, Etc. Note: | Source of description: Print version record. |