Advances in Chinese Brand Management / edited by John M.T. Balmer, Weifeng Chen.
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable a...
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Full Text (via Springer) |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
London :
Palgrave Macmillan UK : Imprint : Palgrave Macmillan,
2017.
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Series: | Journal of brand management: advanced collections.
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Subjects: |
Internet
Full Text (via Springer)Online
Call Number: |
HF5415.5-HF5415.53
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HF5415.5-HF5415.53 | Available |