Advances in Chinese Brand Management / edited by John M.T. Balmer, Weifeng Chen.

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable a...

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Bibliographic Details
Online Access: Full Text (via Springer)
Other Authors: Balmer, John M. T. (Editor), Chen, Weifeng (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2017.
Series:Journal of brand management: advanced collections.
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Call Number: HF5415.5-HF5415.53
HF5415.5-HF5415.53 Available