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|a spr10.1007/978-3-319-49542-2
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|a HD45
|b .S77 2017eb
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0 |
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|a Strategy and communication for innovation :
|b integrative perspectives on innovation in the digital economy /
|c Nicole Pfeffermann, Julie Gould.
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|a Third edition.
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| 264 |
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1 |
|a Cham, Switzerland :
|b Springer,
|c [2017]
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| 264 |
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|c ©2017.
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a computer
|b c
|2 rdamedia.
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| 338 |
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|a online resource
|b cr
|2 rdacarrier.
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| 504 |
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|a Includes bibliographical references.
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0 |
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|a Foreword; Acknowledgments; Contents; Editors and Contributors; Strategic Perspectives on Innovation; 1 The Importance of Connecting Open Innovation to Strategy; Abstract; 1.1 Introduction; 1.2 Potential Inroads to Connect; 1.2.1 The Unrealized/Deliberate/Emergent Strategy Typology; 1.2.2 The Induced/Autonomous Strategy Process; 1.2.3 The Open Strategy Framework; 1.3 Open Innovation as a Strategizing Process with Partners; 1.3.1 Scientific Advisory Boards; 1.3.2 Ecosystem Building with Research Organizations; 1.3.3 Tapping into the Venture Capital Community; 1.4 Conclusions; Bibliography.
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| 505 |
8 |
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|a 2 Setting the Stage for Creativity: Upstream, Mid-stream, and DownstreamAbstract; 2.1 Introduction; 2.1.1 Social Loafing; 2.1.2 Conformity; 2.1.3 Production Blocking; 2.1.4 Performance Matching; 2.1.5 Set Norms; 2.1.6 Enforce Rules; 2.1.7 Keep the Group Small; 2.1.8 Select a Diverse Team; 2.1.9 Don't Waste Your Time Trying to Recruit "Creative" People; 2.1.10 Start with the Right Question; 2.1.11 Look at the Calendar; 2.2 Mid-stream Creativity; 2.3 Conclusion; Bibliography; 3 When Business Model Meets Open Innovation; Abstract; 3.1 Introduction; 3.2 What Is Open Innovation.
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| 505 |
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|a 3.2.1 Plummeting Transaction Costs3.2.2 Enabling Tool: Modularity and Decontextualization; 3.2.3 What Motivates Participation?; 3.3 Conclusions: Beyond the "Not Invented Here" Syndrome; Bibliography; 4 Classic Root Causes of Innovation Failures-Things We All Know but Sometimes Forget; Abstract; 4.1 Introduction; 4.2 Neglected Strategy Rule: Anticipating and Reacting Fast to External Changes; 4.2.1 Root Cause N°1: Management Inward-Looking Attitude; 4.2.2 Root Cause N°2: Overconfident Leaders, in Love with Their Technology and Concepts.
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|a 4.3 Neglected Execution Rule: Mapping and Integrating the Process4.3.1 Root Cause N°1: Leaders Unaware of the Importance of Integrated Roadmapping; 4.3.2 Root Cause N°2: Poor Functional Interface in the Specification Phase; 4.4 Other Neglected Rule: Not Recognizing What It Takes in Combination to Succeed; 4.5 Addressing Issues in Achieving Technology Leadership; 4.5.1 Being Unclear Regarding the Timing and Impact of Disruptive Technologies; 4.5.2 Ignoring or Downplaying Customers' Perception of Technology Value; 4.6 Addressing Issues in Achieving Product Leadership.
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|a 4.6.1 Accepting an Ill-defined Product Concept and/or Value Proposition4.6.2 Investing in the Wrong Product Design, Attribute or Feature; 4.7 Addressing Issues in Getting Access to the Market; 4.7.1 Neglecting to Seek Acceptance by All Parties in the Value Chain; 4.7.2 Seeing Acceptance by Early Adopters as a Market Green Light; 4.8 Conclusion; Bibliography; 5 The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation; Abstract; 5.1 Towards Open Innovation; 5.2 Actors in Open Innovation; 5.3 Tools for Open Innovation; 5.3.1 Innovation Contests; 5.3.2 Innovation Markets.
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| 588 |
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|a Online resource, title from PDF title page (EBSCO, viewed March 13, 2017)
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| 650 |
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0 |
|a Technological innovations
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2008112644.
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| 650 |
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0 |
|a Strategic planning.
|0 http://id.loc.gov/authorities/subjects/sh85128511.
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| 650 |
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|a Business communication.
|0 http://id.loc.gov/authorities/subjects/sh87004551.
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| 650 |
|
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|a Business communication.
|2 fast
|0 (OCoLC)fst00842419.
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| 650 |
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|a Strategic planning.
|2 fast
|0 (OCoLC)fst01134371.
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| 650 |
|
7 |
|a Technological innovations
|x Management.
|2 fast
|0 (OCoLC)fst01145035.
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| 700 |
1 |
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|a Pfeffermann, Nicole,
|e editor.
|0 http://id.loc.gov/authorities/names/no2011174246
|1 http://isni.org/isni/0000000030165800.
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| 700 |
1 |
|
|a Gould, Julie,
|e editor.
|0 http://id.loc.gov/authorities/names/n2004089429
|1 http://isni.org/isni/0000000050444997.
|
| 776 |
0 |
8 |
|i Print version:
|a Pfeffermann, Nicole
|t Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy
|d Cham : Springer International Publishing,c2017
|z 9783319495408.
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| 856 |
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|u https://colorado.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-49542-2
|z Full Text (via Springer)
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