The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters / Jacob H. Rooksby.
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Baltimore, Maryland :
Johns Hopkins University Press,
2016.
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| Series: | Critical university studies.
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
KF2985.U55 R66 2016eb
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| KF2985.U55 R66 2016eb | Available |