The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters / Jacob H. Rooksby.
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course...
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Full Text (via EBSCO) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Baltimore, Maryland :
Johns Hopkins University Press,
2016.
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| Series: | Critical university studies.
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Table of Contents:
- Intellectual property, higher education, and the public good
- Intellectual property explained
- University(tm)
- University patents under the sun
- Copyright on campus
- In pursuit of brand: names, domain names, images, slogans, and secrets
- Private rights in the public interest: a path forward.