Scaling procedures [electronic resource] : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma.

'Scaling Procedures' examines the issues involved in developing and validating multi-item self-report scales of latent constructs. It supplies cutting-edge strategies for developing and refining measures.

Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Netemeyer, Richard G., 1956-
Other Authors:	Bearden, William O., 1945-, Sharma, Subhash
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, ©2003.
Subjects:	Scaling (Social sciences)