Cognitive interviewing a tool for improving questionnaire design /

Cognitive interviewing [electronic resource] : a tool for improving questionnaire design / Gordon B. Willis.

Show other versions (1)

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Willis, Gordon B. (Gordon Bruce) (Author)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, ©2005.
Series:SAGE research methods.
Subjects:
Interviewing.
Cognition.
Questionnaires > Methodology.
Social surveys > Methodology.
Social sciences > Research > Methodology.
Psychology > Research > Methodology.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: H61.28 .W55 2005
H61.28 .W55 2005 Available

Similar Items