Cognitive interviewing [electronic resource] : a tool for improving questionnaire design / Gordon B. Willis.

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Willis, Gordon B. (Gordon Bruce) (Author)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, ©2005.
Series:SAGE research methods.
Subjects:

MARC

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245 1 0 |a Cognitive interviewing  |h [electronic resource] :  |b a tool for improving questionnaire design /  |c Gordon B. Willis. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c ©2005. 
300 |a 1 online resource (xii, 335 pages) :  |b illustrations. 
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504 |a Includes bibliographical references (pages 299-319) and index. 
505 0 |a Introduction to cognitive interviewing -- Setting the stage for cognitive interviewing : first principles of questionnaire design -- Background and theoretical origins : the CASM approach -- Cognitive interviewing in practice : think-aloud, verbal probing, and other techniques -- Developing standard cognitive probes -- Beyond the standard model of verbal probing -- A further perspective : cognitive testing as expansive interviewing -- Avoiding probing pitfalls -- Selection and training of cognitive interviewers -- Planning and conducting interviews -- Analyzing and documenting cognitive interview results -- Special applications of cognitive interviewing -- Evaluation of cognitive interviewing techniques -- Beyond cognitive testing : affiliated pretesting methods -- Recommendations and future directions. 
520 8 |a The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries. 
588 0 |a Print version record. 
650 0 |a Interviewing.  |0 http://id.loc.gov/authorities/subjects/sh85067550. 
650 0 |a Cognition.  |0 http://id.loc.gov/authorities/subjects/sh85027742. 
650 0 |a Questionnaires  |x Methodology. 
650 0 |a Social surveys  |x Methodology.  |0 http://id.loc.gov/authorities/subjects/sh2008111872. 
650 0 |a Social sciences  |x Research  |x Methodology.  |0 http://id.loc.gov/authorities/subjects/sh2008111864. 
650 0 |a Psychology  |x Research  |x Methodology.  |0 http://id.loc.gov/authorities/subjects/sh2008008376. 
650 7 |a Cognition.  |2 fast  |0 (OCoLC)fst00866457. 
650 7 |a Interviewing.  |2 fast  |0 (OCoLC)fst00977601. 
650 7 |a Psychology  |x Research  |x Methodology.  |2 fast  |0 (OCoLC)fst01081515. 
650 7 |a Questionnaires  |x Methodology.  |2 fast  |0 (OCoLC)fst01085698. 
650 7 |a Social sciences  |x Research  |x Methodology.  |2 fast  |0 (OCoLC)fst01122961. 
650 7 |a Social surveys  |x Methodology.  |2 fast  |0 (OCoLC)fst01123398. 
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