Reaching out to African Caribbeans : content analysis of UK cancer charity YouTube advertisements / Emmanuel Mogaji.
Recent research shows that African Caribbeans are less aware of the warning signs of cancer, highlighting the importance of creating awareness and publicity in reaching out to the public. This research method examined how I carried out the content analysis of YouTube videos of top ten cancer charity...
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Full Text (via SAGE) |
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| Format: | Electronic eBook |
| Language: | English |
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London :
SAGE Publications Ltd,
2017.
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| Series: | SAGE Research Methods. Cases.
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| Subjects: |
Internet
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| Call Number: |
RA427.8 .M64 2017
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| RA427.8 .M64 2017 | Available |