Cover Image

Instructor's manual for strategic marketing cases in emerging markets : a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via Springer)
Other Authors: Adhikari, Atanu (Editor), Roy, Sanjit Kumar (Editor)
Format: eBook
Language:English
Published: Cham : Springer, [2017]
Subjects:
Marketing > Developing countries > Case studies.
Marketing > Developing countries > Management > Case studies.
Marketing.
Marketing > Management.
Developing countries.
Case studies.

Internet

Full Text (via Springer)

Online

Holdings details from Online
Call Number: HF5415.12.D44
HF5415.12.D44 Available

Similar Items