Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne.

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes maj...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Zhu, Xingquan, 1973- (Author), Tao, Haicheng (Author), Wu, Zhiang (Author), Cao, Jie (Author), Kalish, Kristopher (Author), Kayne, Jeremy (Author)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, 2017.
Series:	SpringerBriefs in computer science.
Subjects:	Deceptive advertising. Internet marketing.