Marketing renewable energy : concepts, business models and cases / Carsten Herbes, Christian Friege, editors.

"This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to thes...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Herbes, Carsten (Editor), Friege, Christian (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, [2017]
Series:	Management for professionals.
Subjects:	Renewable energy sources > Marketing. Energy development > Economic aspects.