Digital marketing : global strategies from the world's leading experts / by Jerry Wind and Vijay Mahajan.

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from t...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Authors:	Wind, Yoram (Author), Mahajan, Vijay (Author)
Format:	eBook
Language:	English
Published:	New York : J. Wiley, 2001.
Subjects:	Internet marketing. Consumer behavior. Electronic commerce.