Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Griffin, Jill
Other Authors:	Lowenstein, Michael W., 1942-
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, ©2001.
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Customer loyalty. Customer services. Customer relations.