Nonprofit essentials : endowment building / Diana S. Newman.

Essentials of Endowment Building outlines the step-by-step process for developing and implementing an endowment program. In practical, down-to-earth terms, it covers making the case for endowments (involving the board and securing the support of members), raising funds (planned giving and special ev...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Newman, Diana S., 1943-
Other title:Endowment building.
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2005.
Series:AFP fund development series.
Subjects:
Table of Contents:
  • Understanding endowment
  • Preplanning and assessing readiness for endowment
  • Developing the endowment action program and the case for support
  • Identifying, cultivating, and soliciting prospective donors
  • Managing, investing, and establishing policies
  • Caring for donors and the people they trust
  • Marketing the endowment
  • Measuring success.