Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Diamond, Wendy, 1953-
Other Authors:	Oppenheim, Michael R.
Other title:	Journal of business & finance librarianship.
Format:	eBook
Language:	English
Published:	Binghamton, NY : Haworth Information Press, ©2004.
Subjects:	Marketing research > Handbooks, manuals, etc. Strategic planning > Handbooks, manuals, etc. Marketing research. Strategic planning. Handbooks and manuals.