Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other Authors: | |
| Other title: | Journal of business & finance librarianship. |
| Format: | eBook |
| Language: | English |
| Published: |
Binghamton, NY :
Haworth Information Press,
©2004.
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| Subjects: |
| Summary: | Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper. |
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| Item Description: | Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. |
| Physical Description: | 1 online resource (xxvi, 342 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0789033208 9780789033208 9781135185596 113518559X |
| Source of Description, Etc. Note: | Print version record. |