Papers from the Business Innovation in the Knowledge Economy Conference 2003 / guest editors, Lynn M. Martin and Julie Abbott.
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, "knowledge about customers" including customer segments, individual customer preferences, potential customers, and "knowledge possessed by customers" including...
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Full Text (via ProQuest) |
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| Other Authors: | , |
| Format: | Conference Proceeding eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2004.
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| Series: | Qualitative market research ;
v. 7, no. 4. |
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HD30.2 .P37 2004eb
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| HD30.2 .P37 2004eb | Available |