Services marketing and management / Audrey Gilmore.

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Gilmore, Audrey
Format:	eBook
Language:	English
Published:	London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Subjects:	Service industries > Marketing. Service industries > Management.