Marketplace behaviour of Malaysian consumers / guest editor, Dr. Nelson Oly Ndubisi.
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at...
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| Online Access: |
Full Text (via ProQuest) |
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| Other Authors: | |
| Other title: | Marketplace behavior of Malaysian consumers. |
| Format: | eBook |
| Language: | English |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2006.
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| Series: | Management research news ;
vol. 29, no. 1/2. |
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.33.M4 M37 2006eb
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| HF5415.33.M4 M37 2006eb | Available |