Review of marketing research. Volume 3 / Naresh K. Malhotra, editor.

Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implement...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Malhotra, Naresh K.
Format:	eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, ©2007.
Subjects:	Marketing research.